SF Bay Area's Definitive Source for Event Staff

Are you looking to increase awareness and bring about trial of your product or service in the Bay Area?  Do you know where to go to find your audience and reach them with your key messaging?  Are you looking for a sponsorship strategy that enables you to appeal to your target market while increasing your brands recognition?  Can you recruit and manage a professional staff of samplers, brand ambassadors, product spokespeople and operations experts who can help you support your brand and put your best foot forward?

Consumer Program Strategy
Brown Bear Events can help you achieve your key marketing objectives.  We utilizing our experience, local knowledge and endless resources to create and manage experiential marketing programs that reach consumers in a fun, effective way.  We know San Francisco and the Bay Area so we will find your consumers where they work, live and play and design a high touch program to reach them.  We choose from an extensive list of talented brand ambassadors and product spokespeople and match them with your expectations. 

Event Coordination and Management
Once the team is in place, we do the leg work to prepare for and execute your event.  We meet with you in advance to make sure everything is set up and ready to go long before your event starts.  You never know what might go wrong so we put in some serious time thinking about it.  We anticipate problems and develop an operational approach with that in mind.  We handle advancing of materials and supplies to support the event and work through logistics to ensure smooth event execution.    

Promotional Staffing and Supervision
Your event is important to us.  We can source friendly, professional brand ambassadors, models, product spokespeople, samplers and other event staff to ensure an outstanding event execution.  We choose from our roster of experienced event personnel and match them to the characteristics that most closely match your program needs.  We have excellent relationships with our event professionals so they are prepared to work hard to deliver the goods.  For more information on staffing, please click here

Operational Support and Event Logistics
Need assistance setting up, monitoring and tearing down your event?  No worries!  We can put together an operations team that knows how to make things happen.  Our ops crews have worked behind the scenes on hundreds of public events and know what it takes to set the table for a successful events.  Our guys are used to the set up proocess and prepared to go the extra mile to make sure the event site is clean, safe and ready to go.  Give us a call to discuss how we can help.

Training and Messaging
We take training seriously, to ensure our staff is well versed in your brand.  We work with you to determine key product attributes, then train our staff to take your message to the streets.  Our goal is to equip our team with clear and concise messaging that will stick in the minds of consumers.  Whether at a festival or a supermarket, consumer interactions can be seconds in length so it is critical that we make a memorable impact in the time allowed.

On-Site Management and Administration
Our goal is to provide the best possible outreach to consumers so our on-site managers are prepared to work smart to get the best bang for your buck.  Our managers know events and utilize their experience to monitor ongoing activities, troubleshoot and make changes as needed.  Events are fluid and changeable so we constantly evaluate ongoing activities to ensure we are maximizing our resources and making the most impact possible in the target group.

Event Reporting and Best Practices 
When the event is over, we're not quite through.  We report back to you with detailed information and photos so you can see the results of our efforts.   We compile feedback on site location, messaging, event design, customer response and overall event operations so you can get a quick snapshot of the event and evaluate your return on investment.  We report on program effectiveness and provide you with suggestions for improvement, so you can make changes to the program for future activations.

Click here to see an example of our consumer program management work.

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